Empowomen - Session: Ideation

Written by Nur Rafiza Putri 2018-03-06 13:29:02

In the class on 10 February we had a discussion about creating ideation. This class was held in a coffee shop called Sinia. Ideation was facilitated by Ms. Desi, one of Empowomen facilitators. She started the class by telling the story of some of the leading companies that used to start the business from the simple idea around them. For example, Hansaplast was inspired by the founder's wife whose hand was wounded by a knife cut. The Founder thought of an effective way to cover his wife's wounds so that she could continue her cook. Besides, Ms. Desi also told about how Crocs—shoes business company and Post It—a famous brand of sticky notes started their business with simple idea around.

After being triggered with the story, the participants are asked to tell a unique event (outside of the common people) around us and tried to come up with an idea to solve that case.

Creating an idea can be done in at least 3 ways: Random entry, Provocation and Challenge, What will somebody do.

There were two ways I love the most. The first way is Random Entry using 2 given words. For example like this: There was a case of people in the corridor who are lining up again in the vessel. They do not want to stand in line with standing, but also do not want to sit on the floor because it was dirty.

By using the concept of generating ideas from 2 words, we may use two given words: iron and sitting. To answer the problem, the idea that emerged could make an iron boundary corridor, which is wide enough, so people could sit.

The second method was “what will somebody do?”. We may use the sentence "if I were (public figure), I would ...". For instance, if I were Arief Muhammad and Tipang, I would make a vlog in the corridor to the vessel, keep the vlog so long let the government notice and immediately renovate the facilities in the place.

Related to each project plan, my partner and I tried to collect ideas related to mental health issues. In this session we were thinking about how to help people to have a healthy mental condition without getting depression and anxiety.

After writing down ideas on flipchart paper, each group voted on the ideas. The number of voting helped to indicate which ideas were feasible and became the people's expectations. For our group, the idea which got the most votes was the idea to create a grateful list.